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Ben Camper, President at Basecamp Fitness

Even as the needs of exercisers change, time is still one of the most valuable commodities to consumers. Unable to spend hours at the gym, highly efficient styles of fitness are gaining favor.

We caught up with Ben Camper, president of Basecamp Fitness, a coach-led, HIIT fitness franchise operated by Self Esteem Brands. Ben shares how the 35-minute workouts create an edge over competitors, as well as the adjustments the brand has made to stay in growth mode.

Can you introduce yourself and Basecamp Fitness?

Ben Camper: I started in the fitness industry in 2009 when I walked into a 24 Hour Fitness in Hollywood, CA. After a brief post-collegiate career playing professional hockey, I was hired as a personal trainer there.

Throughout much of the following decade, I took on increasing roles and responsibilities, gaining experience as sales manager, general manager, and district manager before accepting a corporate role leading strategic operations. During this period, I also was a member of the original Basecamp Fitness studio in Burlingame, CA — what I think is the most efficient and effective workout on the market.

So, when the opportunity came to join Self Esteem Brands (parent company of Anytime Fitness, Basecamp Fitness, The Bar Method, Waxing The City, and Stronger U) and lead the Basecamp business, I jumped on it.

Basecamp’s secret sauce is the hyper-condensed, high-intensity interval training (HIIT) workout. We pack 50 minutes of supercharged, coach-led exercise into just 35 minutes by having members alternate every 60 seconds between heart-thumping cardio on an air bike and strength moves on the floor.

The vibe is collaborative—not competitive—and in the end, the level of intensity and energy comes down to a “you vs. you” mentality, with members being huge supporters of one another throughout those challenging 35 minutes.

My role as president of Basecamp Fitness is to serve the company’s team members, franchisees, and other stakeholders while supporting their vision to deliver the most effective and efficient group fitness experience available.

What sets Basecamp Fitness apart from other…


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