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Greenwich’s fitness boom powered by affluence, demographics

GREENWICH — There’s never been a better time or place to work up a sweat, achieve a healthier lifestyle or work on a better golf swing in Greenwich, thanks to a burgeoning fitness and wellness sector in town.   

In May 2021, most pandemic-enforced restrictions on gyms and fitness clubs were lifted by state authorities, and after a taking a hit from COVID-19, Greenwich and other communities in the region are seeing something of a fitness boom. 

At Threads and Treads on the Post Road in Greenwich, a steady stream of customers has been coming in for running shoes and other athletic apparel. The store opened in the 1970’s when an earlier fitness boom was taking off. 

“December was our best-ever month, which is really saying something after 43 years,” said Michael Yardis, who purchased the fitness, clothing and outdoor-adventure store five years ago. He said he was pleased to see that the parking lot at a gym near his home was filled to capacity when he drove past it recently, and there appears to be a strong and continual demand for fitness, outdoor adventure and sports in the community — home to a large contingent of Spandex-clad go-getters of all ages. 

A number of new businesses are entering the fitness scene in Greenwich in 2023, coming into an already crowded field. The new fitness entrepreneurs are offering fairly sophisticated training options and niche services.

Barry’s Bootcamp, a national chain that specializes in “high-intensity interval work outs,” is set to open its first location in Connecticut at an office complex in the west end of town. Nearby, renovations are going on at another athletic facility for a virtual golf range and golf training center, Rock Pile Golf, off Holly Hill Lane. Greenwich Country Club is also building its own state-of-the art golf simulator.  A pilates studio is set to replace another fitness center in Old Greenwich that offered boxing lessons and fitness training in that sport.

All those new operators are coming into a community that already offers a myriad of yoga classes, spinning sessions,…


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