Hershey India rides the fitness wave adding Disha Patani as its new brand ambassador, ET BrandEquity
Disha Patani has joined the Sofit family alongside John AbrahamHershey India, a part of The Hershey Company, a global snacking company, has announced Bollywood actor Disha Patani as an ambassador for its plant-based drink brand Sofit.
Known for her dedicated fitness routine, Patani is an inspiration for many health-conscious individuals, the company stated in the press release.
Patani’s alliance with the brand will further strengthen the brand’s message of ‘Fit is Fab’, the company added.
Patani is joining the Sofit family alongside John Abraham who has been associated with the brand for over seven years.
Patani and Abraham are endorsers of healthy living and their shared values towards health and fitness resonate with the brand’s core message –‘Fit is Fab’, the company stated.
The duo will also be seen in the brand’s latest television commercial, highlighting the significance of staying fit inside-out by making healthy choices for an active lifestyle and urging consumers to adopt it, the company added.
Geetika Mehta, managing director, Hershey India said, “Sofit is a brand of strategic importance for Hershey India. With consumers becoming increasingly health conscious and moving towards mindful eating, Patani is an ideal fit for Sofit. She is an epitome of fitness and complements the brand brilliantly. We are thrilled to have her on board.”
Patani said, “I am super excited to be partnering with Sofit. It personifies the attributes of a healthy and active lifestyle, and this aspect makes it an apt choice for fitness enthusiasts. I strongly believe that when you’re fit from the inside, you feel fab on theoutside and Sofit does exactly that.”
Abraham said, “I am delighted to welcome Disha to the Sofit family. I have a long-standing alliance with Sofit and have had a great experience working with the brand. My affinity towards the brand is inspired by our common belief in health and fitness.”
“As advocates for healthy living, I hope Disha and I continue to inspire consumers to lead a healthier lifestyle through our association with Sofit,” he…