Joe’s’ secret weapon…his wife: Wicks promotes his fitness remedy for the nation | Celebrity News | Showbiz & TV
Joe Wicks onstage at the P.E goes on the road tour (Image: Getty)
With 4.5million Instagram devotees, the self-styled ‘Body Coach’ is now the proud owner of an MBE thanks to his YouTube videos during the pandemic. Passion, positivity, and determination have driven the 37-year-old’s success, but as he confides today, the secret ingredient in his ascendency to near-national treasure status is his wife of four years, former model Rosie Jones.
“Rosie is 100% pivotal to my success,” Joe admits. “I met her as I was becoming famous and things were blowing up, and I was in love from the moment I met her. I didn’t get tempted by the nightclubs and red carpets and fame. Instead, I’ve just been focussed on being a good dad and just being the Body Coach.
“I don’t get distracted by any of the other things that come with being recognised and having the sort of audience I have.”
Raised on an Epsom council estate with older brother Nikki – now CEO of his company – and their younger brother George, Joe’s early years were worlds apart from the no-expense-spared upbringing he’s able to provide for his own children, Indie, four, Marley, three, and four-month-old Leni..
His roofer dad Gary, now 62, struggled with heroin addiction, and his mother Raquela’s OCD-fuelled anxiety and depression meant domestic stability in the Wicks household was only ever fleeting. It’s clear today that those early experiences shaped Joe’s attitude towards relationships.
“My mum and dad were never married, and I didn’t believe in marriage,” says Joe, whose latest venture is three days of pop-up fitness events this weekend in Central London, designed to combat the tendency people have to abandon their New Year resolutions to get fit in mid-January.
“I used to have a really negative view on commitment and used to think, ‘No one stays together.’ I used to think all these negative things about commitment and loyalty.”
Joe and Rosie with baby Leni (Image: Joe Wicks Instagram)
Today, he smiles as he tells me: “The glue that holds me and Rosie together is commitment. That’s what we both really value and when I met…