Norwalk Closes its Doors?

Theres a rumor circulating that Norwalk has closed its doors for good and gone out of business. This was posted on the Pure Juicer and Norwalk Facebook group this week:

Norwalk closed for good post

Also, their website, norwalkjuicers.com, has been down for three days:

norwalk website down

So, the story seems to check out (for now).

I have mixed feelings about this if its true:

Mueller Juicer Ultra Power, Easy Clean Extractor Press Centrifugal Juicing Machine, Wide 3" Feed Chute for Whole Fruit Vegetable, Anti-drip, High Quality, Large, Silver
Hamilton Beach Juicer Machine, Big Mouth Large 3” Feed Chute for Whole Fruits and Vegetables, Easy to Clean, Centrifugal Extractor, BPA Free, 800W Motor, Black
Omega NC900HDC Juicer Extractor and Nutrition Center Creates Fruit Vegetable and Wheatgrass Juice Quiet Motor Slow Masticating Dual-Stage Extraction with Adjustable Settings, 150-Watt, Metallic
Kuvings Whole Slow Juicer EVO820GM - Higher Nutrients and Vitamins, BPA-Free Components, Easy to Clean, Ultra Efficient 240W, 50RPMs, Includes Smoothie and Blank Strainer-Gun Metal
Cuisinart CJE-500 Compact Juice Extractor Black, 11.5 x 11.8 x 14.2 Inch
  1. Sadness. Norwalk has been around for decades, and played a major role in both starting and growing the cold pressed juice industry. It was invented and popularized by Dr. Norman Walker, with his books promoting juicing dating back as far as 1936. Lots of Goodnatures customers started on Norwalks and eventually upgraded to Goodnature when they had the need for a commercial juicer (back when our smallest machine was the X-1). I wonder if Goodnature would even be around today if it werent for Norwalk clearing the path and educating the public about true cold-pressed juice.
  2. Frustration. Norwalk has done little to improve their product over the past 20 years. Its essentially the exact same machine it was in the 1990s.  They allowed their new competitor, Pure Juicer, to steal their market from them without putting up much of a fight. In my opinion, the Pure Juicer is a almost an exact replica of the Norwalk juicer. They made some minor improvements and have better marketing and customer service. These are things Norwalk could have done to save their company. Additionally, Pure Juicer is reported as being made in China, and Norwalk was made here in the US.
    Just to be clear: Pure Juicer has done a great job at supporting the market as well.  I dont mean to diminish the fact that (Ive heard) they provide great customer service and support, and build a decent product. I know how hard that is as a business owner myself.

There was a moment when I thought Norwalk had a chance. A couple of years ago I opened my email inbox to see aNew Product Announcementfrom Norwalk. I wondered – “Is it something smaller? Bigger? Cheaper? More efficient? What is it??” And to my disappointment, it was actually not a new juice machine at all, but a set of stainless steel popsicle molds. Thats what you guys have been working on? Pure juicer is taking your market away from you and you R and D a popsicle mold? I dont get it.

Either way, Norwalk will always hold a special place in my heart and I will speak highly of them forever. Farewell.

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