Peloton Vs. Technogym: Which Is The Best Fitness Stock
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On one side we have Peloton (NASDAQ:PTON), a U.S. company founded in 2012, while on the other side we have Technogym (OTCPK:TCCHF), an Italian company founded in 1983. If you have ever entered a gym, there is a high chance that you have encountered a Technogym product, as it’s one of the main providers of gym equipment to fitness clubs, hotels, and offices in Europe and the rest of the world. But if you prefer to train at home, you probably have heard about Peloton and its smart bikes and treadmills that enable their users to virtually access fitness classes and group workouts comfortably from home.
Today we analyze both Peloton and Technogym to determine why Technogym might represent a good investment opportunity, and why Peloton does not.
Business Models
Despite both companies operating in the fitness industry, their business models are very different.
Technogym
Technogym is a leading provider of fitness equipment and solutions, focused on developing and manufacturing high-quality fitness equipment using cutting-edge technologies. The company operates in both the business-to-business (B2B) and business-to-consumer (B2C) segments, catering to the needs of fitness and wellness clubs, hotels, hospitalities, and offices, as well as individual consumers.
The B2B segment accounts for 70% of Technogym’s total revenues and is focused on providing gym equipment and solutions to fitness centers and other commercial clients. The B2C segment, on the other hand, develops luxury fitness equipment that combines high-tech functionalities with a focus on design.
In addition to manufacturing gym machines and equipment, Technogym has also developed an ecosystem called Mywellness that caters to 23 thousand of fitness centers and 22 million users worldwide. The cloud-based Mywellness platform is offered to fitness centers to improve customer management and engagement by offering further training programs, live and on-demand classes, and tracking results. These services can be accessed anywhere and anytime by fitness club members using the mywellness app. Additionally, Technogym introduced a separate…
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